Our pledge

We respect your privacy and work to ensure your privacy is protected when using our services. We have a policy setting out how your personal data will be processed and protected.

Collection policy

You are strongly recommended to read the Statement carefully to have an understanding of our policy and practices with regard to the treatment of personal information and data provided by you on our websites at (the “Website”). The Statement is applicable to you both as registered user(s) (“Our Member(s)”) and unregistered user(s) of the Website.

Please note that if you are under the age of 18, we would strongly recommend you to seek prior consent from your parent or guardian, who may contact us at for registering you as Our Member.

Purpose of collection of personal data

In the course of using the Website, you may disclose or be asked to provide personal information and data. The provision of such personal information and data is voluntary. In order to have the benefit of and enjoy our various services, information and promotional materials, it is necessary for us to collect some personal particulars from you. We may not be able to render our services and provide the information and the promotional materials to you in the event that you do not provide the data or information as requested on the Website.

Our purposes for collection of the information and data on the Website include but not limited to the following:

  1. to provide you with information in relation to our services and products, marketing and promotional materials, event information and e-shopping items;
  2. to customize the advertising and content of the Website and to provide personalized marketing and promotional information;
  3. to handle membership registration and to offer benefits and privileges to Our Members;
  4. to fulfil your orders for products and services, order processing and payment clearing;
  5. to verify the identities of the users;
  6. to handle enquiries and complaints;
  7. to contact you regarding administrative notices and communications relevant to your use of the Website;
  8. to assist us with developments for future marketing purposes and/or joint promotion events with other parties;
  9. to conduct surveys relating to our users, customers, products or services; and
  10. to obtain statistics about our users to analyze the Website usage in order to enhance our products and services.

Collection of personal data and use of cookies

We do not collect any personally identifiable information from any web users whilst they visit and browse the Website. When such users access the Website, we record their visits only and do not collect their personal information or data.

Our server software will also record the domain name server address, part of their email address and track the pages they visit and store such information in “cookies”. This is done without users being aware that it is occurring. Generally, we use “cookies’ to estimate our audience size, gauge the popularity of various parts of the Website, track users’ progress and number of entries in our promotional activities and to measure users’ traffic patterns. Information and data collected by means of “cookies” will not be disclosed save and except for the circumstances listed out in paragraph 5 below.

Once we have obtained user’s personal data, it will be maintained securely in our system. We will not retain your personal data if you request us to cease to hold the same or to terminate your membership with us. Only our staff who have been duly authorized by us will be permitted to access such personal data, and we shall not release such personal data to any third parties save and except for the circumstances listed out in paragraph 5 below.

Sharing of personal data information

We will take all practicable steps to keep all your personal information and data confidential and/or undisclosed save and except under the following circumstances whereby such information and data may be disclosed and/or transferred in furtherance of our purposes for collecting the information and data referred to in paragraph 3 above:

  1. to any third party suppliers or service providers who have been duly authorized by us to use such information and/or data and who will facilitate our services;
  2. to any of our agents or associates who have been duly authorized by us to use such information and/or data;
  3. where we need to protect and defend our rights and property;
  4. where we consider we are required to do so in order to comply with the applicable laws and regulations; and
  5. where we deem necessary in order to maintain and improve our services.

By using the Website, you are deemed to have agreed to, consented to and authorized us to disclose and transfer your personal information and/or data provided to us under the circumstances stated above.

Third party links

The Website may provide links to other websites. Personal information and data from the users may be collected on these other websites when such users visit such websites and make use of the services provided therein. Where and when you decide to click on any advertisement or hyperlink on the Website which grants you access to another website, the protection of your personal information and data which are deemed to be private and confidential may be exposed in these other websites.

The Statement is only applicable to the Website. You are reminded that the Statement grants no protection to your personal information and data that may be exposed on websites other than the Website. You are strongly recommended to refer to the privacy policy of such other websites.


We will always strive to ensure that your personal information and data will be protected against unauthorized access. We have implemented appropriate electronic and managerial measures in order to safeguard, protect and secure your personal information and data.

All personal information and data provided by you will be encrypted and transferred to our server or such other servers of third parties whom are duly authorized by us, and will be stored electronically with proper electronic password implementations. Such personal information and data are only accessible by our own or our authorized third party's authorized personnel, and such personnel will be instructed to observe the terms of the Statement when accessing such personal information and data. Your personal information and data will only be kept for as long as is necessary to fulfill the purpose for which it is collected.

Marketing materials

We may from to time send to Our Members marketing and promotional materials and information regarding our products, services and the like based on the personal information and data that Our Members have provided to us. Suitable measures are implemented to make available the options to “opt-out” of receiving such marketing and promotional materials to Our Members at the time of membership subscription.

Access and amendments to your data

You may at any time request access to and make amendments to your personal information and data which are stored in our record. To exercise your rights, please email to us at In the event that you wish to access or amend your personal information and data, we may request you to provide personal details in order to verify your identity. We will endeavor to respond to your requests as soon as practicable, and we may charge you a reasonable fee for doing so.


If you have any queries, please contact us by email at or by calling us at +852 2824 8752 between 9:00 a.m. to 5:00 p.m. Hong Kong Time from Monday to Friday.

The provisions of the Statement may be updated, revised, varied and amended from time to time as we deem necessary.

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